Monday, September 3, 2007

"leave zer0 footprint"


























These are a fictitious ad campaign for Blackspot Shoes (check out ADBUSTERS.ORG) that I worked on with Ellen Shakespeare. She tried to teach me copywriting. I didn't make it easy on her.





This last, "Reduce, Reuse, Revolutionize" is still just a sketch, it's slightly sloppier than the other cultivated punk grunge of the top two. To be completely honest, I picked these shoes so I didn't have to "polish" off any sketches. ;)
In a perfect world an ad writer could choose his or her battles, take only the choicest clients and campaigns. That's why I think I'll end up a professional student of the art, ever ahead of my time, and never make any money at it.
Sharpies! Typewriters! Photocopiers! Anarchy!

3 comments:

Christine said...

these are really cool.

'cute shoes'

kitty b. said...

I sent the top two to Adbusters this week, I hope they think I'm rad and hire me or volunteer me or wha-ever. Love me! I hug trees!

Anonymous said...

I came across this blog entry while image googeling the blackspot shoe. I can relate to what you write in your last paragraph about principles getting in the way of making money. I'm a graphic design student and has just recently begun to embraze the idea of spending less money (stop consuming), caring about nature and living simply, which requires less money and less work, which means I can spend time reading books, writing and other stuff that makes me happy. I also have a lot of principles on what I believe is right and wrong in this world, but this attitude towards life and the world makes it complicated in the design business, because I don't want to get involved with clients that I can't morally stand by, like i.e. doing a design job for Nike, a fashion store, etc. I tried to make a list of what kind of companies I would actually like to do designwork for, but the list turned out short, so I'm afraid I either have to sell my beliefs by designing something for a "morally bad" company or get into another business, which are both frustrating alternatives...